You can have a business that rips and always fail.
The factor that will make the difference is marketing.
The truth is, you can do the most amazing things, have solutions for people, but if you do not promote them and nobody knows, your impact is short and your profits remain low .
The Internet throws a huge net for you so that your activity is visible to many people in a fairly fast manner.
In fact, there is no other platform that gives you such a wide influence without it costing you a tenth of a euro.
But, this is your choice if you want to enjoy it.
Internet marketing stands out from the rest because it's cheap (if it's free!), Convenient, provides you with enormous reach and you can do it in such a way that it's personalized and customizable for you and Your brand or company.
You have an opportunity to strategically place yourself in front of your customers and future customers.
So stop stopping at a distance and see how you can promote your online business and detach yourself as an expert as you are.
15 Solid Ways To Promote Your Business Online
1 - Create an attractive website
Your website is your first impression and either your website will attract your ideal audience either it will immediately scare them away.
You need a website that speaks directly to your ideal customer; One that is done professionally, with navigation easy enough, with a call to action, accessible via the laptop and uses attractive images. All these things make your website stand out among the millions of other websites.
There are important pages needed for a website and this includes: a page about, testimonials, a contact page, a portfolio, services, products, a blog, terms and conditions. Depending on your business and niche , choosing the right pages is almost as important as design.
If you sell products, here are some ecommerce systems that you can easily incorporate into your website: GumRoad / Selz / Shopify / WooCommerce (for WordPress).
Who to hire: a web designer + a graphic designer and a copywriter to help you communicate your vision aesthetically and through words.
2 - Put blogging first
The blogging has the potential to make you move from an option to an obvious choice. For many, blogging seems to ask too much work or seems difficult, but it helps to build your credibility, humanize your brand and elevate your expertise.
It is important to create and maintain a drafting schedule. Think about the type of content that will speak directly to your ideal audience. Examples: tutorials, lists, inspiring articles, printable downloads.
Also, writing guest articles for other influential websites relevant to your niche can give you more exposure. Find blogs where you can contribute, simply, tap on google "your niche" + "guest article" and voila!
Do not forget to install a sharing plugin for social networks on your blog. This is a good way to encourage users to share your content. If you are on WordPress, here are some sharing plugins you can use: Monarch , Sumome , Filament .
3 - Work on the SEO
SEO means Search Engine Optimization (basically Search Engine Optimization). It is the process of getting visitors through the search engine results.
For example, when people search for "blogging" and my blog (Blogging Tips) shows up in search results - that means I'm in the front pages in the search results because my blog is optimized for search engine. When people click on my site, I get new visitors who could potentially become new customers.
Optimizing your website for the search engines will help you gain more traffic, more customers and you will have more exposure. Plus, it's cost-effective and brings visibility to your brand.
A Huge Way To Improve SEO? Create quality content on a regular basis that is relevant to your niche. For more tips on SEO visit my SEO category .
Who to hire: an SEO consultant.
4 - Create your list of subscribers and send emails regularly
Your subscriber list is a powerful tool for your online business. Send emails regularly so that you stay in the head of your audience, see you as a leader and / or expert, and build a loyal community. Here are some tips to create your list of subscribers to your newsletter:
- Give gifts to those who subscribe to your newsletter . This can be a free e-book, downloadable, resources, etc. Find out what problems your audience is facing or what their needs are, and create something that will deal directly with that. Here are the e-mail marketing software that you can use to collect e-mails: Aweber or MailChimp .
- Your email capture form must be visible on your website . It can be placed as pop-up, in your bar at the top of the site or in the sidebar. There are useful plugins for your capture form such as: Hellobar , Optinmonster , Pop Up Domination and Leadpages .
- Send quality content on a regular basis . Think what your audience (audience) would like to hear from you like blog posts, exclusive content, downloads, coupons, discount codes, etc.
5 - Use other channels to sell your products
There are large communities that you can use to boost your visibility to your products. They have hearings ready to spend their money and buy your products. You can use the following platforms:
6 - Register your business in local directories
Gone are the days when people went in the phone book or in the newspapers and looked in the classifieds and the directory for what they needed. Now most often, people go directly to Google and the Internet. By signing up in online directories and apps, you can increase your exposure lower cost.
Here are some directories online:
7 - Build a strong presence on social networks
Create a strategy for social networks. You can have all the passion in the world, but without a strategy, nothing happens. Determine which social networks your audience uses. From there, prioritize three social networks that you will pay attention to.
Play with your strategy and test to see what works really well and what does not work at all!
- Share regularly useful or fun content . Create regular content that speaks directly to your audience to encourage, give advice, etc.
- Use visuals . People love images! Publications on social networks with images will attract more attention and sharing than those that do not.
- Make good cover photos . Use Twitter header images and Facebook cover photos to communicate your brand. Create a profile picture or an avatar that embodies your personality and that is of good quality.
- Offer discounts or organize contests . Use social networks to create a brand image and train people to your offers. Use discounts and contests create buzz around what you do.
- Join Facebook groups or LinkedIn groups . There are many bands on the social networking platforms you can join, meet new people, collaborate and make you a place.
- Be authentic and professional . When people are negative, stay professional. Making a whole scene is never the right answer. Be yourself on the Internet. It is like this that people will fall in love with you.
- Engage with people . When people comment, reply or share your content, get involved with them! Reward them by showing that you are there for them. This creates trust and fidelity between you and your audience.
- Be human . People do not fall in love with businesses, they fall in love with people. Humanize your brand by being authentic.
Who to hire: a community manager, a virtual assistant, a copywriter!
8 - Create videos
People love videos! There are things that people will look at that they would never take the time to read, especially with your unique and engaging personality. Make it short, go directly to where you are coming from, show your true personality, and it will be an incredible marketing tool.
The types of videos to create: tutorials, tips and tricks, fun videos.
9 - Launch advertising campaigns on social networks
Use social networks as a lever to boost your publications or accounts. Jump into the world of Facebook ads and / or promoted Tweets to promote your page, your website, a webinar or an event. Spend some money to see how it fits you for success.
Who to hire: a specialist in Ads on Facebook, a copywriter, a graphic designer, an expert on social networks!
10 - Buy advertising banners
Explore high traffic websites in your niche or where your audience will be online and see if they offer banners for advertising. There are a few websites that can help you find good quality websites where to advertise.
Who to hire: a graphic designer to create your ad banners.
11 - Partner with influential bloggers
There are a few bloggers who are influential and have thousands of followers. Establishing a partnership with them to give exposure to your online business is a stunning way to promote your business.
Some ways to partner with bloggers:
- Send them samples of your products
- Reward them with a sales commission
12 - Create an Affiliate Program
Whether you have an online business based on a product or service, creating an affiliate program will help you get repeat customers, new customers and ultimately create ambassadors for your business.
How does it work? You will invite people who are in your industry to register as an affiliate so that they can promote your products / services to their audience such as writing a review about your product or advertising your product throughout social networks. When people buy by passing their affiliate link (which you provided) they get some commission from you.
If you use Affiliate WP , it is a good wordpress plugin that can help you manage your affiliates. You can integrate AffiliateWP with all the ecommerce plugins and WordPress member area.
13 - Collaborate with other entrepreneurs
There is so much potential online to make collaborations. By working with other creatives, independent workers or business leaders will give you more traffic, more exposure and more profits. Be bold to appeal to people if you have an idea of how you want to work with other people!
Examples of collaborations: guest articles, podcast interviews, webinars, campaigns, events, links, cats on Twitter, even trade associations.
14 - Try Google Adwords
Google Adwords helps to make click-through advertising on Google where you can touch people who use keywords to search for specific products or services. If this matches with your keywords, your paid ad appears next to or above the search results encouraging more clicks, more visitors and with a bit of luck more sales!
The advantage of using Google Adwords is that it is extremely targeted, cost effective and highly relevant. This places you as an answer for people facing problems, which is exactly what you want.
15 - Learn from other business
There's so much we can learn from each other! Areas where we feel stuck, there is someone who can help with good practical advice, services or that can inspire us. We can help each other and why explode revenues by collaborating.
Perhaps you can collaborate with another company leader to create an offer, product or service. Perhaps you can watch someone who is successful and be inspired by telling you it's possible for you too!
This list only scratches the surface of all the potential that there is in the world of online marketing.
You can be effective. You can stand out. You can make sure to be the obvious choice
You can be effective. You can stand out. You can make sure to be the obvious choice
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