Links remain as one of the most important assets to build a presence in Google search. Many know that updating the Google Panda algorithm was a failover point for recognizing sites with authority.
Having a page of your website in the first results of the search result page may have a significant increase in the CTR (click rate) and a recent study showed the difference between the first position (CTR: 31.2%) and The second (CTR: 14%) is 17.2% - it is twice as much organic traffic for the first position as it is during the second, and the only way to be among the first is by being Persevering in the construction of quality links.
We live in a time when content marketing is recognized as superior towards building organic link but new bloggers can quickly be overwhelmed with the idea of having to spend countless hours building good quality content; Without having the assurance that it will have good results.
This can also take a long time to see the results of organic traffic resulting from organic search results. To get a foothold in what is already a saturated market, it may be beneficial to work harder to rank well in the early days, rather than relying solely on the "super content" method.
Here's how I see this: all you need is a dozen good articles and the determination to work with these items on a regular basis to make sure they are timeless, that these items can be updated And are available at all times.
Here are three tactics to use existing content to build good quality links.
1 - Recycle your existing content
Recycle your existing content in new formats that can take you further.
The idea that we have to write new content all the time can make us laugh - if it were, then only a handful of writers and bloggers could keep up with such a way of producing content. This is not effective and it is not totally necessary either.
Anyone with a few articles on his blog already has everything it takes to recycle content. Here are some ways to recycle your existing content:
- Slides : Any blog article, presentation or paper search can be recycled into a Powerpoint presentation, which you can then download to Slideshare and expose it to a wider audience.
- Podcasts : You can create an audio file talking about a topic in your niche . It is a good option to recycle text content into audio content. I think podcast this year (to be continued!)
- Infographics : Computer graphics are informative, concise, visually attractive, and easier to "consume" than text. With a little creativity, you can convert any blog article into computer graphics, and you do not even need to be a designer or graphic designer. You can use tools like Piktochart or Infogr.am .
- Ebooks : You can take interviews or articles with several sequences to recycle this content into ebook, which you can give free then or sell.
- Images : Quotes, perceptive statements and data presentations are some aspects of a blog article that can be metamorphosed into an image. I see very often that other bloggers and media sites are looking for specific visual content that reflects useful data.
- Videos : Webinars, podcasts, and even blog posts can be recycled into video tutorials. You can even all this content on a Youtube channel.
Now that you look at it, here are several ways to recycle content in a different format, while maintaining its flavor and utility. And we can do this for everything, blog articles, guides ... The more we are invested to recycle our content, the more likely it is that through these contents bloggers, journalists or others share, promote by linking to Your blog.
2 - Talk about your content
Have you had items that have been above average in recent months? Have you had more organic visitors than usual? What about the number of comments? This is called popular content. You have created something that answers people's questions and brings curiosity.
Unfortunately, most bloggers leave their content as popular as it is, the idea that it has good results is quite satisfactory so that they do not plan to expose this content to more eyes to attract discussion And possibly back links.
It has long been known to update old content with new ideas as a reliable technique to attract new readers, but one thing people look at most in content is the ability to be challenged in an action that Can stimulate significant results.
As we update our old content, we can use the different recycling techniques that we have already discussed above, including, for example, insightful quotes, images and other visual data; Which gives a more attractive reading experience, and an increased chance of having your content shared on social networks.
We can talk about our content by promoting it on our own blog, using for example "sticky" functions (as in the sidebar or the guide scrolls at the same time that we scroll the screen).
Once you have identified a popular item, have it updated with new data and images, you can eg put this item on Scoop.it or the new Medium article sharing platform.
3 - Emails
Email remains one of the most direct ways to build relationships, attract shares on social networks and if you're lucky - have links pointing to your site.
E-mail marketing is also the only marketing method that can outperform social networks and research. Yet emailing has existed for decades and it is the working method known as the oldest for hiring candidates, marketers, public relations, businessmen and the list goes on indefinitely.
Neil Patel, American blogger, this had to say of building links with e-mail marketing:
If you send 100 mails, at least five of them should put a link to your blog. If you can not make five of them put a link to your blog, it means that you do one of the following bad things:
You contact by e-mail irrelevant sites.
You contact your competitors.
There is nothing or little about your website.
Your email is not attractive enough.
You contact your competitors.
There is nothing or little about your website.
Your email is not attractive enough.
The most common error I see with email these days is that bloggers have a pre-built email template, proven to be effective, when in fact this template was used at least a thousand times.
Sincerity, honesty and openness are essential to capture both the attention and the curiosity of what you want to share. Be authentic, be yourself. Show that you know a little about the person you sent the mail to.
And you?
How will you use this tactic to build extra links for your blog? How will you recycle your content?
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