You've probably heard or know that being on Facebook is important and a missed opportunity for those who do not have a presence on it, especially if you do not install an optimized Facebook page.
Instead, you could reluctantly connect to Facebook, create a page, write a long sentence description of your activity, add a pixelized logo as a profile picture and then wait for the fans to start streaming in. BUT, that's not how it works if you want a Facebook page that will add value to your business!
Of course you can do all this and you will technically be on Facebook but you have basically wasted your time as few people of value will fall on your page and even few who will probably connect with you and become fans.
So what are you doing?
Investing a little time and energy NOW to install and optimize your Facebook page will take you to building a community of highly targeted fans.
1 - Choose the right type of page
To start creating your Facebook page, visit www.facebook.com/pages. There you will see the six different page categories:
- Location or Local Business (ideal for: companies with a physical location)
- Company, Organization or Institution (ideal for: digital products)
- Brand or Product (ideal for: product sold by multiple retailers)
- Artist, Group or Public Person (ideal for: promotion yourself)
- Entertainment (ideal for: TV shows, books, albums, podcasts)
- Cause or Community (ideal for: short-term causes, local communities)
Each category has different drop-down menus except "Cause or Community". These drop-down menus allow you to choose a more detailed description of your activity and can also help you to choose the best category for the needs of your activity.
Remember, once you choose a category of page you are stuck with forever. You can return and change the type of activity within this category but you will not be able to change Cause or Community to Local Business or Location.
2 - Complete your "About" section
After you have chosen the category of your page you will be asked to fill in information relevant to your activity. It begins with the "About" section. This is one of the most important areas of your page since the search on Facebook and Google search for the information you include here.
To maximize your "About" section, try to insert the following:
- Keywords : If you have done your homework and know the keywords that are attracting your ideal target, then this is the place to use them! However, do not make keyword stuffing. Make sure to use your keywords in a way that seems natural and not forced.
- What You Do : This is crucial for those who have no idea who you are or what products and services are related to your business. Give visitors a quick and easy to understand description of what you are doing.
- Who You Serve : Similarly, if you can speak directly to your ideal target then you have a chance to get a new Fan. Do you have a weight loss program specifically dedicated to busy moms? Say it then!
- Some Credibility : Give a little insight into why your visitors should love your page and trust you. For example, in the section you can put that you have been mentioned in such or such a site or newspaper "
- Complete it Fully! : If those who visit your page want to expand your section, then make sure you have all your information filled out. It's frustrating to try to get more information about an activity or business but find yourself unable to find anything on the Facebook page.
You should also make sure that you are using a link from your website in this section. This link could be your home page, a newsletter, a membership procedure page, or a product page.
The last part of this is the configuration of the section is your vanity URL or username as Facebook likes to call it. In the past, Facebook required you to have 15 fans before you can create your URL, but now, for pages, this can be done from the beginning!
3 - Choose your profile picture
When you create your page, Facebook will ask you to choose your profile image. Whatever you do, do not leave this blank because nothing seems worse than a page without profile image. It's like leaving the profile image of the egg on Twitter in which it denotes that a Page is probably not active.
When you choose your Profile Picture, keep in mind that it will automatically be cut into a square. Facebook says that it must be at least 180px x 180px, but you can triple the size of all our profile images normally so there is no loss of resolution when downloading. In this case, I recommend you make your profile image at least 540px x 540px.
You can use a corporate logo, product image, a close-up of the head, an upcoming event, or even become a little crazy and create a homogeneous (seamless) like this :
4 - Add your page to your favorites
This step of the process is quite simple as you do just one click during the configuration process.
By clicking the green 'Add to Favorites' button, your Page will automatically be added to the Favorites section of your Home screen, which is easier to access. Now it will appear in the left sidebar instead of going under the Pages menu.
5 - Enter the audiences of your page
When you arrive at the last step of the Page Setup process, you will be asked to designate your Preferred Page Attendance. No, you do not do this for your ad platform; This should define exactly what will be the demographics of your future fans so that they will see the majority of your publications.
If you're not sure what to put in this section, then there are other places where you can grab it!
- Other Social Network Statistics: Although your audiences may change from one platform to another, it's a good place to start. If you think your subscribers on Instagram can be similar to your Facebook fans, then take the statistics from Instagram and use them.
- Use an Analytics Tool : You can use a combination of AgoraPulse and a tool called Simply Measured . You will see better who is engaging with you on social networks, and if your message needs to be modified to reach that ideal audience.
Now this option is not always available for older pages but with a bit of luck you will soon have access if you already have a Facebook page and make sure it is optimized.
If you want to see if your older page has this option or if you want to change your Page Hearing, you can do so by going to the Page Settings and clicking "Preferred Page Hearing" on the left.
6 - Download a cover photo
Cover photos can be one of the most under-exploited aspects of a page. For example, did you know that after you have downloaded a new cover you should return and add the copy to this photo so that people can find out more information?
Previously, you could not use your photo coverage to promote, but this is no longer the case. The 20% text rule is no longer in effect! Though, your coverage is not allowed to be "misleading, misleading or infringing someone's copyright" according to the Facebook Pages Terms.
To optimize your cover photo, I recommend that you double the size, as that no resolution is lost when you download it. This means that when you create it, do the 1702px x 630px photo.
And as I mentioned earlier, do not forget to add a description to your cover photo, so that those who click will get more information.
7 - Add a call to action link
At the end of 2014, Facebook announced that Pages could now want to have a CTA (call-to-action) button prominently displayed in their coverage photo area.
It was a HUGE ad to those with Pages because now our fans and visitors could perform an action of our choice with a pretty simple encouragement.
There are seven calls to action that a Page administrator can choose from:
8 - Create beautiful images
So far, I have spoken about seven ways to optimize your Facebook Ppage; However, this optimization does not stop after you have created the page, this continues with what you post on the page. Published good content is still a step in the optimization process.
Like on Facebook we use a lot of images, here are some tools to help you: Canva , Typorama , and Word Swag . Canva is a desktop tool while the other three are mobile applications.
9 - Engage with your fans
Why engage with your fans is a part of the process to optimize your Facebook page? Because engaging with your fans is part of building a community that will love, will comment and share your publications.
This shows visitors that you are present and not of the type "I publish and I leave"; You can get great info on what your fans like by watching with what content they engage the most; If you are a business, you can use it as a customer service method.
Finally
These 9 tips for setting up a Facebook page by optimizing it are not only made for new Facebook pages, but can help those who are already creating a page but giving a little more optimization.
Taking the time to ensure that all parties are in place can help you develop your fan base, as well your trusted factor.
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