According to Google, 97% of customers search online local stores which are close to home. Amazing, is not it? In this open world of applications, Google Map is a heavyweight. This is the most popular application, with 54% of smartphone users who use it to know where they need to go.
If you have a physical outlet, you can not ignore this simple and free way to have your business on the card. When your business is registered, you help your customers find you on Google's different channels such as Google Map, Google Search and Google +, and drive more traffic to your store.
With 50% of smartphone users using a map application (Google Maps being most likely) to find retail stores and 74% of smartphone users using location services, In addition relevant since the sale of smartphones continues. Customers use both Google and Google Maps to find restaurants, businesses and retail stores.
Optimize the map for more exposure
Optimizing your business to have maximum exposure is an important part of your strategy on Google Maps. Although being on the map is the first step and probably the most important, your work does not end there. Learn how to use Google to drive more traffic to your store. Here is a plan to help you get more traffic through the maps:
1 - Take advantage of Google for Business
Google wants to be as complete as possible, so it offers you a wealth of possibilities to input information about your business. Start by making sure your Google Map is as meticulous as possible. Add photos of your activity. Fill in the schedules. Put a link to your website. Google provides a forum where customers can leave a comment on your business; Whether it's negative or positive feedback, the key is to stay in the conversation and respond when a customer talks about your store on Google.
2- Be present on all supports
Your customers should be able to find you on all their mobile devices: smartphones, computers, tablets. By using the GPS, the user will be offered stores close to where he is. A small store will have more chance of being found with this option, and these are also more useful results for the user, since it is already in the vicinity.
3 - Use keywords
Are there any keywords or product words associated with your undertaken eou activity? If you know that a customer will look for some word associated with your store, such as "purse", it is wise to make sure that "purse" is in your description on Google Maps. Think of the important keywords that a customer could use to describe your business and then include them in your description on Google.
4 - Encourage and respond to customer reviews
Be sure to encourage your customers to share their experiences on your Google Maps page. The actual customer feedback goes hand in hand with establishing a real trust and reputation in your community. Not only is it useful for prospective customers to read these comments, but Google uses the comments keywords to find places relevant to users.
5 - Optimize your website for mobile
Creating your list, optimizing information about your store, generating and responding to comments is a good start. But do not stop there. Do you happen when you have added a link to your website in your list for Google? Mobile commerce, and specifically purchases made on smartphones, is on the rise.
Most of the time, merchant websites are not optimized for mobile. And sometimes the mobile version of merchant sites makes it easy to find information through store locations and contact information. But guess what? Google Maps already gives your customers your location, directions and phone number, and now also the peak hours of your store . So the link of your website that you provide in Google Maps should direct these customers to a unique mobile experience for your online store.
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